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Date: 18 Nov 2024
Location: Jeddah, SA
Company: Abdul Latif Jameel Company Limited
Abdul Latif Jameel comprises diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region). Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region.
Our businesses represent some of the world’s leading brands, earning us their trust and building long-lasting and mutually beneficial relationships. Our commitment to anticipate and support our partners’ needs has driven our success.
From our modest beginnings 75 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region.
Applying our vast experience in the automotive sector, we’ve used our expertise and operations infrastructure to diversify into new sectors that contribute to the ‘infrastructure of life’ in the MENAT region.
Financial Job Dimensions
Degree of supervision
General Supervision on Social Media platforms and activities
Level of Authority
High authority over daily functional operation
Purpose of the Job
The purpose of this job is to develop and execute the social media strategy for all ALJM Toyota and Toyota Service platforms.
In addition to that, Manage and supervise all ALJ motors social media accounts, manage all social media content like posts, videos, reels and supervise the social community, also manage, and supervise social media influencers, increase engagement for existing audiences with high-quality social initiatives
Key Accountabilities: Description
Ensure that always-on presence to improve Brand TOM (Top of mind) recall
Continue with the focus on a female audience, including "Women" as an integral part of our mainstream communication
Strengthen connection with the "Youth" and engagement with the brand through communication activities
Manage fan community management strategy to support fighting fake news
Execute corporate social responsibility communication strategy focusing on relevant areas of Sustainable Development Goals / Environmental, Social and Governance SDGs/ESGs
Key Accountabilities: Performance Indicators
100% (Monthly content plan)
100% (As per plan)
100% (As per plan)
100% (Monthly & Annual report)
100% (As per SDG plan)
Major Activities
Planning and developing social media campaigns & social media monthly, quarterly content
Providing FAQs to our supplier (the community managers) and they engage with the public customers, if there any question out of the FAQs sheets the agent should provide the question to us and we provide him the right answer after we investigate internally with the business units (customer service or retails).
Develop yearly social media strategy for all channels.
Plan and manage the car event launch content.
Launch campaign via different channels and monitor the performance of the campaign and getting the results
Enhance and develop plans to increase the number of audience and community by using trend conversation via the social channels
Manage and develop partnership content with the social media influencers.
Use tools such as DataEQ, Hootsuite, Sprout or any other social media marketing tools
Job Context
The job has direct impact positively and offers an opportunity for our audience to find us on social media. It helps us reach our targeted audience, stay engaged with them, and respond to their queries instantly
Framework, Boundaries & Decision Making Authority
- The job holder has the freedom over social media content creation, focusing on three key elements: Helpful: Create content that provides value and assistance to your audience.
- The job holder has the authority to approve/decline content images & videos and respond to our audience
Organizational / Functional Strategic Focus
- The job holder has a crucial strategic role in developing and execute comprehensive social strategies, analyze data, and drive brand awareness
Minimum Qualifications
Bachelor’s degree in marketing, public relations (PR) or a relevant field
Minimum Experience
10 years in the social media management
Job-Specific Skills
Excellent Communication, Creativity, Project Management, Aptitude to Learn, Strategic Thinking, Relationship Building, Analytical Skills, Social Media Listening
Languages
English/Arabic
Special Certifications / Membership
Competencies
Why Work for Us?
With a truly international footprint and more than three quarters of a century of commercial success behind us, we are today, not only a leading employer across the Middle East, North Africa and Turkey (MENAT) region, but also offer exciting opportunities worldwide, from Chile to Japan, from the UK to Australia.
Our values guide the way we work with our business partners, within our communities, and with each other.
Through Respect, Innovation, a Pioneering Spirit, and Empowerment, we are proud of our culture which sees ideas blossom, people thrive and successes flourish.
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