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Date: 3 Oct 2024
Location: Jeddah, SA
Company: Abdul Latif Jameel Company Limited
Abdul Latif Jameel comprises diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region). Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region.
Our businesses represent some of the world’s leading brands, earning us their trust and building long-lasting and mutually beneficial relationships. Our commitment to anticipate and support our partners’ needs has driven our success.
From our modest beginnings 75 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region.
Applying our vast experience in the automotive sector, we’ve used our expertise and operations infrastructure to diversify into new sectors that contribute to the ‘infrastructure of life’ in the MENAT region.
Financial Job Dimensions
Degree of supervision
Medium supervision over MRI budget and research activities
Level of Authority
General authority on overall functional research operations
Purpose of the Job
As a centralized market research function within ALJ, the main responsibility is to provide the necessary support across all ALJ Motors and ALJ Mobility by understanding their business needs and conducting market research activities which include quantitative and qualitative studies in cooperation with external market research agencies
Key Accountabilities: Description
Design research briefs which include research approach, research methodology, sample composition based on business objective and research requirements.
Establish specific objectives and parameters of the research focus groups in discussions with the BUs and external research agencies.
Monitor and report market research & intelligence budget on a monthly and annual basis to GM – Market Research.
Develop and maintain a detailed research project schedule that includes all tasks and milestones with assigned resources.
Key Accountabilities: Performance Indicators
As needed/required by business
Day to day
Monthly basis
Day to day
Major Activities
Conduct regular meetings with different BUs in ALJ Motors and ALJ Mobility to understand their market research needs.
Uses external industry data to identify business trends, risks, and opportunities for new and existing markets.
Advise the management on the latest market trends and consumer trends on a regular basis.
Collect and analyze data on auto market consumers, competitors, and the market.
Provide insights and recommendations to support strategic business decision-making
Liaise with external market research agencies to ensure quality and cost-effective bidding based on each market research project.
Use desk, secondary, and online market research, and catalog findings to databases for building a strong understanding of any market and target audience before potentially conducting more expensive primary research.
Analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the goal of enhancing competitiveness
Job Context
- The job has direct impact over product planning and services.
- The job has indirect impact over strategic decision making and business performance and efficiency
Framework, Boundaries & Decision Making Authority
- The job holder has the freedom to participation in vendor evaluation and selection best fits with business requirements.
- The job holder has the authority to participate in approving/declining a vendor proposal based on proposed methodologies, cost, timeline, past or recent experience
Organizational / Functional Strategic Focus
- The job holder has a crucial strategic role in strategic business planning and consumer trends from a consumer and market research perspective.
- The job has a crucial supporting role in meeting business units’ requirements to help setting the right strategy through analyzing consumer behavior, direct and indirect competitions, and new market opportunities etc.
Minimum Qualifications
Bachelor’s Degree in Marketing or Business Administration
Minimum Experience
5 years in Market Research and Business Analysis
Job-Specific Skills
• Analytical skill
• Project management skills
• Consultative ability
• Effective & persuasive communication skills
• Process drive and result oriented
• Networking skills
Languages
Special Certifications / Membership
Competencies
Why Work for Us?
With a truly international footprint and more than three quarters of a century of commercial success behind us, we are today, not only a leading employer across the Middle East, North Africa and Turkey (MENAT) region, but also offer exciting opportunities worldwide, from Chile to Japan, from the UK to Australia.
Our values guide the way we work with our business partners, within our communities, and with each other.
Through Respect, Innovation, a Pioneering Spirit, and Empowerment, we are proud of our culture which sees ideas blossom, people thrive and successes flourish.
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