Data & Performance Analytics Manager

Financial Job Dimensions

Degree of supervision

General supervision over operational activities

Level of Authority

General Authority over daily functional operation

Purpose of the Job

This role centralizes on managing and optimizing the use of CRM data to bolster strategic decision-making, enhancing customer relationships, and improving business performance. It involves overseeing data collection and analysis, implementing data-driven strategies, and facilitating the integration of insights across departments to support comprehensive business strategies and customer engagement efforts.

Key Accountabilities: Description

Boost Customer Insights Through Data Analysis

Improve CRM Data Utilization

Enhance Data Quality and Integrity

Support Cross-Departmental Data Integration

Foster a Data-Driven Culture

Key Accountabilities: Performance Indicators

Customer Insight Accuracy %

CRM Data Use in Decision-Making %

Data Error Reduction %

Cross-Dept Data Integrations #

Data Analytics Training Sessions #

Major Activities

Manage the collection and analysis of CRM data to support business decision-making.

Identify trends and insights in customer data to inform marketing and sales strategies.

Manage data integration projects to ensure consistency and accessibility of information across departments.

Develop and enforce data quality standards to ensure accuracy and reliability of CRM data.

Train team members on data analysis tools and techniques to enhance their analytical capabilities.

Collaborate with IT department to maintain and upgrade CRM and analytics platforms.

Report on data analytics findings and recommend actions to improve CRM effectiveness.

Job Context

The job has a direct impact over managing CRM data for strategic decision-making, improving business performance.

The job has an indirect impact over integrating data insights across departments, supporting comprehensive business strategies.

Framework, Boundaries & Decision Making Authority

The job holder is responsible for initiating and overseeing data integration and analytics projects, following guidance from his management.

The job holder is guided by policies set by their management, with a focus on leveraging data for strategic advantage

Organizational / Functional Strategic Focus

The job holder aims to empower the organization with actionable CRM insights, driving improvements in customer engagement and business performance.

The job holder enhances cross-departmental collaboration through shared data insights, supporting unified business strategies.

The job holder champions a culture of data-driven decision-making, aligning CRM analytics with organizational objectives

Minimum Qualifications

Bachelor’s degree in Business, Analytics, or a related field. A Master’s degree or advanced certification in analytics or data science is highly preferred

Minimum Experience

Minimum of 5 years of experience in CRM, analytics, or a related field. Experience in the automotive industry is a significant advantage.

Excellent communication skills, with the ability to articulate complex concepts to a non-technical audience.

Knowledge of the Saudi Arabian market and consumer behavior is preferred.

Proficiency in analytics and CRM software (e.g., Salesforce, Microsoft Dynamics), as well as data visualization tools (e.g., Tableau, Power BI)

Job-Specific Skills

Advanced data analysis and interpretation

Process improvement and optimization

Effective communication and stakeholder management

Leadership and team development

Languages

English (Additional Language: Arabic is preferable)

Special Certifications / Membership

Competencies