Data & Marketing Automation Manager

Financial Job Dimensions

Degree of supervision

General supervision over operational activities

Level of Authority

General Authority over daily functional operation

Purpose of the Job

Leads the development and execution of strategies for lead management and nurturing within the sales funnel to enhance conversion rates, improves lead qualification processes for high-quality lead delivery to sales, and works closely with marketing to ensure lead generation is aligned with business goals and customer expectations

Key Accountabilities: Description

Improve Lead Conversion Rates

Enhance Lead Qualification

Optimize Lead Management Processes

Strengthen Collaboration with Marketing

Increase Sales Team Satisfaction

Key Accountabilities: Performance Indicators

 Increase conversion rate %

Qualified Leads Increase %

Lead Response Time Reduction (min)

Marketing Leads Acceptance %

Sales Team Satisfaction % (Lead Quality)

Major Activities

Manage and improve lead capture processes to ensure effective collection of potential customer information.

Develop and refine lead scoring criteria to prioritize and qualify leads more effectively.

Collaborate with marketing and sales teams to ensure smooth handoff of qualified leads.

Monitor and analyze lead conversion rates to identify opportunities for process improvement.

Implement lead engagement programs to maintain interaction with potential customers

Use CRM data to understand lead behavior and tailor engagement strategies accordingly.

Provide regular reports on lead management performance to senior management and suggest improvements.

Job Context

The job has a direct impact over strategizing and executing lead management to enhance conversion rates.

The job has an indirect impact over collaborating with marketing to align lead generation with business and customer needs.

Framework, Boundaries & Decision Making Authority

The job holder operates under the strategic guidance of the Customer Life Cycle & Loyalty Team SGM, with a focus on leading initiatives for lead management excellence.

The job holder is authorized to make tactical decisions regarding lead scoring, qualification, and nurturing processes.

Organizational / Functional Strategic Focus

The job holder contributes to the company's sales outcomes by improving lead quality and conversion rates.

The job holder supports the overall customer acquisition strategy through effective lead management.

The job holder facilitates a data-driven approach to lead management, contributing to continuous improvement and alignment with business goals

Minimum Qualifications

Bachelor’s degree in business, Marketing, Analytics, or a related field. A Master’s degree or advanced certification in analytics or data science is highly preferred.

Minimum Experience

Minimum of 5 years of experience in CRM, analytics, or a related field. Experience in the automotive industry is a significant advantage.

Knowledge of the Saudi Arabian market and consumer behavior is preferred.

Proficiency in analytics and CRM software (e.g., Salesforce, Microsoft Dynamics), as well as data visualization tools (e.g., Tableau, Power BI)

Job-Specific Skills

Advanced data analysis and interpretation

Process improvement and optimization

Effective communication and stakeholder management

Leadership and team development

Languages

English (Additional Language: Arabic is preferable)

Special Certifications / Membership

Competencies