Channel Marketing General Manager

Financial Job Dimensions

Degree of supervision

Level of Authority

Purpose of the Job

• Responsible for the execution of marketing objectives and plans throughout ALJ Motors. Ensuring that retail centers represent ALJ’s & Toyota’s brand image. As well as providing wholesale, fleet, government and used cars the adequate marketing support warranting marketing consistency throughout the company’s sales channels

Key Accountabilities: Description

• Analyze the overall branding in retail showrooms through regular field visits and providing plans to install branding “look and feel” by proper execution of POS display, enhancing brand awareness to customers.Training frontline staff on all external communication and branding initiatives by and providing the needed communication materials.Initiate guerrilla marketing projects to enhance and drive traffic to ALJ showrooms and ALJ sales channels. Create official communication channels with all ALJ sales channels (Wholesalers, Fleet, Used Cars & Aftersales) to ensure consistent marketing support throughout the year through periodic meeting and visits.

Key Accountabilities: Performance Indicators

Major Activities

1. Conduct POS and giveaways inventory based on channel requirements, and coordinate in placing orders of product information requirement from TMC through former channels

2. Organize activations and campaigns to enhance the branding image and market positioning of the company through the support of the management and Toyota Motor Corporation (TMC)

3. Lower-level sales funnel contribution by implementing Test Drive in selected retail centers to generate hot leads and support sales conversion

4. Standardizing center level communication through digitalization and content management to ensure communication consistency to customers

5. Follow up with the centers/showrooms on sales tool requirements and provide the necessary accordingly

6. Support TMC product and technology awareness through planning and executing corporate events and activations

Job Context

• The job requires adequate marketing knowledge, data analysis, problem solving techniques and insight generation

• The job has is responsible in securing sales tools requirements across centers & showrooms

• The job entails BTL marketing initiatives and the execution of lower funnel projects

Framework, Boundaries & Decision Making Authority

• The job requires advanced knowledge of principles and methods of market research and interpretation including marketing strategy and tactics, product demonstration and marketing techniques and control systems.

• The job requires knowledge and understanding of market research and data analysis

• The job holder has direct impact over conducting research and data analysis

• The job ensures following regulations and communicating any updates to the management and associates

Organizational / Functional Strategic Focus

• The job holder has a crucial strategic role in executing ALJM marketing objectives

• The job holder has a strategic role in ensuring frontline staff are representing ALJ’s & Toyota’s brand image

• The job has a crucial supporting role in ensuring Consistent communication and update on marketing initiatives across ALJ sales channels

• The job holder has a strategic role in developing and monitoring the team while developing a succession plan within the department

Minimum Qualifications

• Bachelor’s Degree in Marketing, Business Administration

• MBA or master’s in marketing is a plus

Minimum Experience

Job-Specific Skills

• Time Management, Management of Personnel Resources, Monitoring, and Implementation

• Active Learning, Stress Tolerance, Achievement/Effort, Awareness and Problem-Solving Skill

• Problem Sensitivity, Deductive Reasoning, Good knowledge of different business functions

• Strong leadership qualities

Languages

Special Certifications / Membership

Competencies