From One Man’s Vision . . .

In 1945, our founder, Abdul Latif Jameel, began his quest to meet the expanding need for consumer choice in personal transportation and opened his first automotive outlet in Jeddah, Saudi Arabia.

Within ten years, his company was appointed as the official Toyota distributor, with an initial order of four Toyota BJ all-terrain vehicles. Over sixty years later, our relationship of mutual respect with Toyota Motor Corporation has enabled us to transform ourselves from a modest Saudi-based company into a global automotive business, delivering end-to-end service to our commercial clients and retail customers in nine countries on three continents.

Our pioneering development efforts have taken us from that single purchase to being one of the leading independent Toyota distributors in the world, helping Toyota and seven other leading automotive brands deliver success in the transportation sector.